Angie Byrnes, Spark 180ANGIE BYRNES
Marketing Partner


Prior to founding Spark 180, Angie spent 13 years with imc², a leading digital agency. Angie served as vp of marketing, where she built and led the company’s marketing department and was responsible for numerous marketing efforts, including strategy, analyst relations, marketing communications, public relations, budgeting, and conferences. Prior to leading the marketing team, Angie created the agency’s first BD communications department, whereher team played an instrumental role in bringing new clients such as Procter & Gamble, Pfizer, Pizza Hut, GSK and The Coca-Cola Company on board. Before joining imc², Angie led the marketing and BD communications team for WorldTravel Partners, a B2B travel management company, and she began her career as a technical writer at EDS.

Spark180 - Hale Advisors Marketing Partnerwww.spark180.com


SXSW 2019: Business Value of Design, Curiosity & Audio Branding

My second time visiting South by Southwest (SXSW) was once again an incredible experience. There is no energy like that of Austin during this annual event. The streets were swarming with people eager to learn and network. The convention center was full of trade show vendors from industries ranging from...

mHealth: Hope or hype? What should Pharma expect?

What is mHealth? It’s a group of technology offerings that include wearables, apps, and medical devices that connect to your phone or any mobile or wireless device that enhances personal health. I’m sure most of you reading this have had some experience with wearables. Perhaps you use them to tell...

Is pharma missing its social media moment?

Here’s a snippet of a conversation I had about seven years ago with a particularly nervous promotional review team that was considering the value of developing a presence on Twitter: “If we create a profile and all these people follow us, and all these people post adverse events, how will...

Athletes & Dietary Supplements: Where’s the Regulation?

It’s no question that steroid use and doping is a major problem in professional and college sports. In the 2018 preseason the NFL had 14 performance enhancing drugs (PED) related suspensions. The MLB had four such suspensions the most prominent being 8x MLB All-Star Robinson Cano. However, none of these...