Posts by Zoe Dunn

Digital is the New Wild West, but These Three Things Will Never Change.

A few weeks ago I spent the better part of three days intermingling with some seriously awesome minds in marketing and technology at the Digital Pharma West Conference in San Francisco. One thoughtful marketer, a recent transplant from outside Pharma, said something that made me think.  “At the end of...

Why Pharma Refuses to See Value in “Influence”

Why Pharma Refuses to See Value in “Influence”

All pharma marketers know how to use digital channels to best reach their audiences, right? And they know when to use social media for strategic impact. And of course they know the value of search engine optimization, and how to distinguish it from search engine marketing. OK, maybe not. But...

Drugmakers: Take a Note From P&G, and Generate Some Goodwill

Drugmakers: Take a Note From P&G, and Generate Some Goodwill

Not too long ago, at Digital Pharma East in Philadelphia, an amazing idea dawned on me. This happened in the wake of several presentations, including a no-holds-barred, how-did-we-let-it-get-this-bad, in-your-face exploration of recent PR industry blunders (read: Valeant, Turing, and Mylan) by Heartbeat Ideas’ Bill Drummy. Public opinion of the pharma...

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