Posts by Zoe Dunn

mHealth: Hope or hype? What should Pharma expect?

What is mHealth? It’s a group of technology offerings that include wearables, apps, and medical devices that connect to your phone or any mobile or wireless device that enhances personal health. I’m sure most of you reading this have had some experience with wearables. Perhaps you use them to tell...

Is pharma missing its social media moment?

Here’s a snippet of a conversation I had about seven years ago with a particularly nervous promotional review team that was considering the value of developing a presence on Twitter: “If we create a profile and all these people follow us, and all these people post adverse events, how will...

Hale Advisors - Digital is the new wild west but these three things will never change by Zoe Dunn

Digital is the New Wild West, but These Three Things Will Never Change

A few weeks ago I spent the better part of three days intermingling with some seriously awesome minds in marketing and technology at the Digital Pharma West Conference in San Francisco. One thoughtful marketer, a recent transplant from outside Pharma, said something that made me think.  “At the end of...

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