Posts by Zoe Dunn

Can Facebook and Pharma be Friends?

Can Facebook and Pharma be Friends?

By Marc Monseau Almost a month has gone by since Facebook eliminated the exception it provided to Pharmaceutical companies to turn off comments on their Facebook pages. To the pharmaceutical industry, this was the cause of much gnashing of teeth. Facebook pages came down, plans for creating pages were put...

“CSI: Viagra”- Finally, an Rx Brand Gets Social Right

“CSI: Viagra”- Finally, an Rx Brand Gets Social Right

Before I start, fair disclosure that Pfizer is one of Hale Advisors clients (though we did not work on this program), but the views expressed below are ours. Can you build awareness and sell your product at the same time?В  Viagra may have found the answer with its new YouTube...

Managing Social Media Liability

Managing Social Media Liability

All of our clients are concerned with liability around engaging in Social Media. Crafting a good disclaimer or Terms and Conditions of Usage is critical to protecting your company and the integrity of the social media program you are managing. The key to digital is figuring out how to communicate...

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