Posts by Zoe Dunn

“CSI: Viagra”- Finally, an Rx Brand Gets Social Right

“CSI: Viagra”- Finally, an Rx Brand Gets Social Right

Before I start, fair disclosure that Pfizer is one of Hale Advisors clients (though we did not work on this program), but the views expressed below are ours. Can you build awareness and sell your product at the same time?В  Viagra may have found the answer with its new YouTube...

Managing Social Media Liability

Managing Social Media Liability

All of our clients are concerned with liability around engaging in Social Media. Crafting a good disclaimer or Terms and Conditions of Usage is critical to protecting your company and the integrity of the social media program you are managing. The key to digital is figuring out how to communicate...

Waiting for Godot: “How we are impacted by the lack of FDA guidelines for digital communications and why that is holding us back”

Waiting for Godot: “How we are impacted by the lack of FDA guidelines for digital communications and why that is holding us back”

Progress always involves risks. You can’t steal second base and keep your foot on first. – Frederick Wilcox Every Pharma client I have worked with in the last almost 20 years has said, “We are a very conservative company.” But does conservative equal uninterested in the future? Does conservative equal...

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