Posts by Zoe Dunn

Hello, 2005? Would You Like your Innovation Team Back?

Hello, 2005? Would You Like your Innovation Team Back?

I recently flew back from England (and boy are my arms tired, har har). There, I attended Digital Pharma Europe and really enjoyed meeting new folks, seeing old friends, and exploring the global challenges we all seem to be facing in pharma. But something jumped out at me as I...

Taking a Tinder Approach to the Agency-Client Relationship

Taking a Tinder Approach to the Agency-Client Relationship

Do I have a hot new app for you! No, it’s not a pill reminder or a physician/patient discussion tool or even a chip embedded in a syringe that monitors compliance and adherence to our products. My friends, this is the app for you to help choose your agency partner—think...

Is It Possible For Pharma To Be Truly Patient-centric?

Is It Possible For Pharma To Be Truly Patient-centric?

There are certain catchphrases that float around the pharmaceutical marketing community that become the “term du jour.” NPP (non-personal promotion) is one that immediately comes to mind. It’s typically defined as anything delivered to the physician that doesn’t go through the rep. But really, don’t we want all of our...

1 2 3 4 5 6 25