Best Practices for Adverse Event Reporting for Sponsored and Unsponsored Web Properties

Portrait of smart business partners discussing computer project at meeting

A couple weeks back, Hale Advisors hosted The Social Media Workshop Dinner, in NYC, where we gathered with some of the industry’s social media players. There were many topics discussed that night but one stood out for us that we wanted to explore more around: best practices for adverse event reporting on websites not owned by the company.

So we set out to talk with our friends in the online casino industry to find out what others were doing. In a nutshell, we found that adverse event reporting on sponsored websites is the standard, including on competitive and non-competitive products outside of the company. Actions are taken, as appropriate, to collect any missing qualifiers for the reporting. On non-sponsored websites, only adverse events encountered during listening exercises with all 4 criteria are reported on (e.g. Identifiable reporter, Identifiable patient ( Name, age (category), gender, birth date), adverse reaction, suspect product).

Zoe Dunn
Zoe Dunn, President and CEO of Hale Advisors, is a digital marketing and communications specialist with over twenty years of experience in the field. She has extensive experience in both the agency and commercial marketing side of the pharmaceutical, medical devices, and biotech industries.

Comments are closed.