BLOG POSTS, ARTICLES & PHARMA NEWS

Super Marketer: Saving Social Media

Greetings fellow marketer. Your social media marketing strategy is about to change. Because I’m here to tell you that you have a super power: you are a patient. Before you run off to turn your DCoEs into your own Justice League, let me take off my Clark Kent glasses (that...

Pharma Is Using Social Media Like A Total Noob

Have you ever seen a pharma ad on social media and uncontrollably let out an audible sigh of disappointment? I know I have. Why? Because I’m tired of seeing useless, unoriginal, and cliché content. I want content that is interesting, relevant, and valuable. Although Pharma has finally started to be...

Digital is the New Wild West, but These Three Things Will Never Change.

A few weeks ago I spent the better part of three days intermingling with some seriously awesome minds in marketing and technology at the Digital Pharma West Conference in San Francisco. One thoughtful marketer, a recent transplant from outside Pharma, said something that made me think.  “At the end of...

SXSW 2018: Three Things I Learned About Building Customer Trust

I’d never attended SXSW. The number of events stretching across downtown Austin were utterly overwhelming. Since my boss, Zoe (Hale Advisors president and CEO) had attended twice, I took her advice and chose events that would be interesting and useful for both me and our clients at Hale. It was...