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A Pharma First: FDA-Approved App for Treatment of Addiction

It’s 2019. If technology is integrated into our daily lives when it comes to work, entertainment, and even social interactions, it shouldn’t come as a surprise that tech is also playing a major role in improving health outcomes. A 2018 study showed that 90% of Americans use digital health tools...

Five Social Media Monsters You Should Be Terrified Of This Halloween

It’s that time of year again – Happy Halloween! What’s more frightening than ghosts, ghouls, and goblins? Why… social media of course! And, unlike Halloween, social media monsters, are lurking under your desk every single day. Here are the five social media “monsters” you should be especially terrified of: 1....

Five Clever Ways to Display ISI on Websites

Important Safety Information (ISI) is a necessary unit in any and all forms of marketing in the pharmaceutical industry. You see it in magazines, where advertisements take up to two pages of primarily fine print. You hear it in TV commercials, where the voiceover spends more time on the ISI...

Three Pharma Websites With Great Content - Hale Advisors

Three Pharma Emails with Great Content

Ah, email. The grandfather of digital. How many do you get in a day? Sometimes, I get hundreds, which begs the question: Why do I open certain emails and ignore others? At the end of the day, it’s all about the content. Personally, I love invitations to webinars, free resources,...