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CBD Marketing: High Marks For The Next “It” Product

CBD and products like it seem to be making an immediate splash in healthcare as of late.  But, how has this controversial product gained such rapid success?  Across the country more and more companies are popping up selling CBD products ranging from oils to dog treats. Before we get into...

Five Chatty Chatbots in Pharma

Gartner predicts that by 2020, 85 percent of customer interactions will be managed without a human. Chatbots at one time were a buzzword, a depersonalized bandage of a solution for managing 24/7 customer service. But with today’s emerging technologies, chatbots now understand sentiment and emotion. They may not be human,...

Four Fantastic Unbranded Campaigns

Unbranded campaigns are great tools for disease-state education, creating condition awareness and empowering your patients. These multichannel campaigns can include websites, emails, community building with two-way dialogue on social media, DTC television ads and more. The following four campaigns really stood out to me. 1. #ActuallySheCan – Allergan This unbranded...

Lord of the Rings: How Apple Watch Fitness Rings Make You Want to Exercise

Finding the motivation to go to the gym, or go for a run, was something that had always eluded me, and I’m sure has eluded many people. Planet Fitness was essentially my personal Mordor. That is, until something more powerful than Gandalf himself came into my possession. What was this...