DIGITAL GOVERNANCE
Slider

WHAT IS DIGITAL GOVERNANCE?

Digital governance is a framework that establishes guidelines and accountability for a company’s entire digital presence. Governance not only outlines the authority for every decision and compliance requirement — it also ensures consistency across your organization.

Well-defined digital governance frameworks, which include establishing roles and responsibilities, policies, processes and practices, empower marketers to work effectively within new and existing platforms and channels. With good governance, brands can implement strategies without exposing themselves to liability and risk. 

DO YOU HAVE THE RIGHT GUIDANCE IN PLACE?

The digital landscape changes in the blink of an eye. Why bury yourself in regulatory rules and policies when your objective is to connect with and better serve your clients? Your job is customer engagement. Our job is to provide the support that makes engagement easier.

So, do you have the right guidance in place? Download our free Digital Governance Inventory Checklist to find out where you stand and what you need.

WE WORK WITH:

  • Brand Marketers
  • Corporate Communications
  • Digital Governance Boards & Councils
  • Regional & Global Regulatory Departments

GOOD GOVERNANCE:

  •   Ensures documents are kept up-to-date
  •   Changes quickly in evolving digital ecosystems
  •   Enhances brand consistency
  •   Increases product speed to market
  •   Strengthens operational efficiency

WHAT ARE SOME EXAMPLES OF GOVERNANCE?

We build and refine the frameworks governing your organization and deliver guidance and organizational support. Digital governance projects that we have completed in the past include:

  • Social Media Engagement Guidelines
  • Employee and Partners Social Media Participation Guidelines
  • Website Standards (design, templates, ISI, privacy, etc.)
  • Channel Guidance and Best Practices
  • Digital Request Forms and Reports
  • Channel Operating Procedure Forms
  • Governance Board and Council Support