Five Pharma Websites with Great Interactive Content

Interactive features are great ways to engage your customers and could include polls, self-assessments, quizzes, interactive doctor discussion worksheets and educational tools. There are numerous opportunities to gather important feedback from your customers and provide educational content in a fun, interactive format. Here are five great examples:

1. Patient Poll – HUMIRA – Abbvie

This poll quickly and effectively gathers information about how much website visitors know about psoriasis. What’s more, by providing a full explanatory answer to the poll question, the brand is educating the 85 percent of visitors who did not know the answer.

2. Self-Assessment: Face Your Back Pain – Abbvie

This self-assessment quiz for patients and caregivers includes five questions to help determine if Ankylosing Spondylitis could be the cause of their back pain. Having only five questions makes it a quick and easy task. Once completed, the site shares the results and has a call-to-action (CTA) to sign up for more information.

3. Interactive Quiz: BUTRANS – Purdue Pharma

Who doesn’t love to test their knowledge? This interactive quiz is educational and has explanations after each answer is submitted. Once complete, it even ranks you against other users who took the quiz.

4. Interactive Tool: Speak Your Migraine – Amgen & Novartis

This interactive tool allows site visitors to self-assess the severity of their migraine. Once completed, it maps a visual to show how many days a user has been affected by migraines. Visitors can then have the results emailed to them or they can share the results on Facebook. Below the results is a CTA to sign up for personalized tips and tools via email.

5. Interactive Quiz: AIMOVIG – Amgen

This interactive quiz goes beyond education and provides the results in a printed format so patients can discuss their condition with their doctor. There are also fields below every result so the patient can make personal notes to share with the doctor. Patients can also have the results emailed to them.

Providing Value to Your Customers and Brands

First things first: be sure your interactive content provides value to your customers. If it only provides your brand value (for example, a customer feedback survey), then there isn’t any real motivation for participation. What kind of content are your users the most interested in? One way to find out is to dig into your analytics and see what pages are viewed most and which are viewed the longest. But not TOO long – sometimes users stay on a page because they can’t find the information they seek. Depending on page depth, 1-2 minutes is usually a good range. Once you have the proper content, be sure to track user engagement and pull insights from that data. You can learn a lot about your customers’ knowledge level, pain points and more. Are you ready, pharma? It’s time to have some fun!

If you liked this post check out: Three Pharma Emails with Great Content

Note: This article represents the unbiased opinion of the Hale Advisors team and is not representative of current or past clients or affiliation with these projects or campaigns. Imagery is from public sources and is owned by the associated organization.

Tina Niemynski
Tina has over 12 years’ experience in graphic and web design/development and animation and 5 years’ experience in digital strategy. She holds an A.S. in Advertising Design & Graphic Technology from SUNY Ulster, a B.A. in Graphic Design from SUNY College at Oneonta and an M.F.A in Media Design from Full Sail University.

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