Hello, 2005? Would You Like your Innovation Team Back?

Broken light bulb as symbol of thoughtless or problem in thinking concept

I recently flew back from England (and boy are my arms tired, har har). There, I attended Digital Pharma Europe and really enjoyed meeting new folks, seeing old friends, and exploring the global challenges we all seem to be facing in pharma. But something jumped out at me as I listened to all the provocative presentations from around the world: Although many pharma companies have innovation teams among their ranks, for the life of me I can’t figure out why.

Most innovation teams focus on “digital innovation,” which seems a self-limiting proposition. Why does innovation have to be limited to the digital space? And why are we continuing to segment digital as a separate channel? That’s kind of the opposite of “innovative,” if you ask me.

But here’s my biggest gripe: Innovation teams should be driving innovation for their particular business, not just for marketing and communications — it’s super sketchy to be innovating for the sole purpose of selling more products. For a few examples I know of where innovation teams have gone astray, read the full article on MM&M’s Website.

Zoe Dunn

Zoe, co-founder and principal of Hale Advisors, is a digital marketing and communications specialist with more than 15 years of experience in the healthcare, pharmaceutical, and consumer products industries, driving results for clients’ business through multi-channel strategies. Prior to co-founding Hale Advisors, Zoe helped build Sapient’s North America Healthcare team, developed numerous knowledge management events focused on digital, social, and mobile for the healthcare industry, and worked on both the agency and commercial marketing sides of the pharmaceutical industry.

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