Hey Pharma, Here’s Why Your Customer Service Shouldn’t Suck

thumdsThere is almost zero customer service in pharma. I say “almost” because there are a few notable customer-service success stories. But can pharma learn to provide customer service like other industries? I believe it can and it will, because it will have no choice.

Coming up with clever ways to communicate a message and drive sales is fun, but when we talk revenue – real revenue – customer service is more than just a nice-to-have. In this competitive marketplace, it can mean the difference between your brand or someone else’s.

Read the full story on MM&M’s website.

 

Zoe Dunn
Zoe Dunn, President and CEO of Hale Advisors, is a digital marketing and communications specialist with over twenty years of experience in the field. She has extensive experience in both the agency and commercial marketing side of the pharmaceutical, medical devices, and biotech industries.

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