How Must Agencies Evolve to Survive? Tune in to Zoe’s Podcast

doseofdigital

The broken agency model, in which agencies self-servingly provide strategic direction for tactics they can then execute on, is just one of the hot topics discussed in a recent Dose of Digital podcast featuring Hale Advisors’ co-founder Zoe Dunn.

In this unscripted, casual conversation in Episode #14: “Groupons for Strategy,” podcaster Bill Evans and Zoe also tackle the issue of balancing an agency’s profitability against the value it provides, the sorry state of the account management role in pharma, and disruptions as drivers of change in health care marketing. Tune in and hear more.

About the host

Bill Evans is managing editor for Dose of Digital and the executive vice president and chief digital officer for Team Chemistry @ WPP, leading the consolidated digital marketing business for Johnson & Johnson.

Zoe Dunn
Zoe Dunn, President and CEO of Hale Advisors, is a digital marketing and communications specialist with over twenty years of experience in the field. She has extensive experience in both the agency and commercial marketing side of the pharmaceutical, medical devices, and biotech industries.

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