Is Digital Marketing a Dead-End Job?

version2Manhattan Research recently conducted a study, which it unveiled at the MM&M Transforming
Healthcare conference.
Of all the digital centers of excellence (CoE) leaders included in the study, only one was above the director level. Yet many of these pharma professionals have spent the majority of their careers in this area.

So it makes me wonder, if we have pharma VPs of marketing, but no VPs of digital, either we need to stop calling it digital marketing (because digital is baked into business) and just consider it marketing or if feel like we can’t, then digital might very well be a dead-end job.

Read the full story on MM&M’s website.

Zoe Dunn
Zoe Dunn, President and CEO of Hale Advisors, is a digital marketing and communications specialist with over twenty years of experience in the field. She has extensive experience in both the agency and commercial marketing side of the pharmaceutical, medical devices, and biotech industries.

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