Is It Finally Time for Pharma to Change the Way It Uses Facebook?

nocommentHow many times have you heard the phrase “Don’t trust everything you read online?” Well, I’m here to tell you from recent personal experience, you shouldn’t.

An executive at a major digital agency recently published a blog post breaking the news that Facebook was no longer going to allow pharmaceutical companies to turn off commenting on both unbranded and branded pages. And was I ever excited to see that news! But, not so fast, the aforementioned SVP was wrong: He had received incorrect information from his Facebook rep. Mistakes do happen, after all.

So, why is this a big deal? Read the story on MM&M’s website to find out.

Zoe Dunn
Zoe Dunn, President and CEO of Hale Advisors, is a digital marketing and communications specialist with over twenty years of experience in the field. She has extensive experience in both the agency and commercial marketing side of the pharmaceutical, medical devices, and biotech industries.