Hale Advisors - Our Team - Kelly Little Arroyo, Global Multichannel Strategy Leader

Global Multichannel Strategy Leader

Kelly is our Global Multichannel Strategy Leader here at Hale Advisors. She is an experienced multi-channel marketing strategy professional with expertise in implementing global programs across multiple therapeutic areas for healthcare professionals, patients and consumers. She is an expert in strategic planning, governance, marketing and execution of initiatives to drive acquisition, retention and loyalty, while delivering an optimal customer experience based on behavior and CRM. Kelly has more than 25 years in the pharmaceutical industry with management roles in marketing strategy, digital marketing, consulting and sales among top companies including Novartis, Pfizer, Merck, Janssen and Bayer.

Kelly holds a B.S. in Advertising from the Newhouse School at Syracuse University and an M.B.A. in Marketing from Columbia Business School. She is active in the volunteer space and served as a board member for Skaneteles Education Foundation for over two years and currently volunteers at fundraising and events for the Auburn Public Theater.

Kelly relocated to Skaneateles, NY a few years ago from New Jersey, where she and her husband Manuel raise their three children, August, Ella and Magnus in a bucolic Finger Lakes community.

“Kelly was able to quickly leverage her vast knowledge of online marketing programs and make an immediate impact on our business. She was well respected by our clients and did outstanding consulting work for us.”

– Greg Lewis, Publicis Group