OUR TEAM: KELLY LITTLE-ARROYO

KELLY LITTLE-ARROYO

Global Multichannel Strategy Leader

     

Kelly Little Arryo, Hale Advisors

Kelly is our Global Multi-Channel Strategy Leader here at Hale Advisors. She is an experienced multi-channel marketing strategy professional with expertise in implementing global programs across multiple therapeutic areas for healthcare professionals, patients and consumers. She is an expert in strategic planning, governance, marketing and execution of initiatives to drive acquisition, retention and loyalty, while delivering an optimal customer experience based on behavior and CRM. Kelly has more than 25 years in the pharmaceutical industry with management roles in marketing strategy, digital marketing, consulting and sales among top companies including Novartis, Pfizer, Merck, Janssen and Bayer. 

Kelly holds a B.S. in Advertising from the Newhouse School at Syracuse University and an M.B.A. in Marketing from Columbia Business School. She is active in the volunteer space and served as a board member for Skaneteles Education Foundation for over two years and currently volunteers at fundraising and events for the Auburn Public Theater.

Kelly relocated to Skaneateles, NY a few years ago from New Jersey, where she and her husband Manuel raise their three children, August, Ella and Magnus in a bucolic Finger Lakes community. 

BLOG POSTS

Hale Advisors - Super Marketer: Saving Social Media by Tina Niemynski

Super Marketer: Saving Social Media

Greetings fellow marketer. Your social media marketing strategy is about to change. Because I’m here to tell you that you have a super power: you are a patient. Before you run off to turn your DCoEs into your own Justice League, let me take off my Clark Kent glasses (that...

Hale Advisors - Pharma is Using Facebook Like a total Noob by Tina Niemynski

Pharma Is Using Social Media Like A Total Noob

Have you ever seen a pharma ad on social media and uncontrollably let out an audible sigh of disappointment? I know I have. Why? Because I’m tired of seeing useless, unoriginal, and cliché content. I want content that is interesting, relevant, and valuable. Although Pharma has finally started to be...

Hale Advisors - Digital is the new wild west but these three things will never change by Zoe Dunn

Digital is the New Wild West, but These Three Things Will Never Change

A few weeks ago I spent the better part of three days intermingling with some seriously awesome minds in marketing and technology at the Digital Pharma West Conference in San Francisco. One thoughtful marketer, a recent transplant from outside Pharma, said something that made me think.  “At the end of...

SXSW 2018: Three Things I Learned About Building Customer Trust

I’d never attended SXSW. Since my boss, Zoe (Hale Advisors President and CEO) had attended twice, I took her advice and chose events that would be interesting and useful for both me and our clients at Hale. It was important to me to attend panels that had relevance to our...