Editorial Director


Nancy Heiz, Hale Advisors

Nancy is our Editorial Director here at Hale Advisors. She is a writer, editor, multimedia content producer, and corporate storyteller with a specialty in green and sustainable consumer products, design, healthcare, and agriculture.

A veteran journalist and editor for regional consumer and national business-to-business publications, Nancy served as editor in chief of New York House Magazine until 2011, and prior to that, as an editor of Home Furnishings News for more than 14 years.

She currently teaches multimedia journalism at SUNY New Paltz, from which she holds a BA in journalism and French. She earned an MS in Information Design & Technology from SUNY Institute of Technology. She is an active member of the Online News Association and AIGA.

In her spare time, Nancy enjoys running, cycling, swimming, skiing, and other outdoor pursuits, volunteering in her community, reading, and spending time with her family.


Hale Advisors - Super Marketer: Saving Social Media by Tina Niemynski

Super Marketer: Saving Social Media

Greetings fellow marketer. Your social media marketing strategy is about to change. Because I’m here to tell you that you have a super power: you are a patient. Before you run off to turn your DCoEs into your own Justice League, let me take off my Clark Kent glasses (that...

Hale Advisors - Pharma is Using Facebook Like a total Noob by Tina Niemynski

Pharma Is Using Social Media Like A Total Noob

Have you ever seen a pharma ad on social media and uncontrollably let out an audible sigh of disappointment? I know I have. Why? Because I’m tired of seeing useless, unoriginal, and cliché content. I want content that is interesting, relevant, and valuable. Although Pharma has finally started to be...

Hale Advisors - Digital is the new wild west but these three things will never change by Zoe Dunn

Digital is the New Wild West, but These Three Things Will Never Change

A few weeks ago I spent the better part of three days intermingling with some seriously awesome minds in marketing and technology at the Digital Pharma West Conference in San Francisco. One thoughtful marketer, a recent transplant from outside Pharma, said something that made me think.  “At the end of...

SXSW 2018: Three Things I Learned About Building Customer Trust

I’d never attended SXSW. Since my boss, Zoe (Hale Advisors President and CEO) had attended twice, I took her advice and chose events that would be interesting and useful for both me and our clients at Hale. It was important to me to attend panels that had relevance to our...