BRAND
VALUATION

Visibility into your marketing mix to drive better strategy & outcomes

Today’s environment of tight budgets, high turnover, new competitors and tactics, shorter brand lifecycles, and other pressures have led organizations to demand added value in every marketing tactic. You need to understand which marketing and communication efforts are most effectively driving your brand objectives so you can determine where to best focus your digital marketing efforts and where to optimize efforts for greater results.

WHAT IS BRAND VALUATION?

Using our proprietary Brand Valuation tool, we examine multichannel marketing budget and spend. With these insights, we help you determine which channels are effectively driving brand objectives, how to best optimize your spend, and where to uncover new marketing opportunities.

WHY IS BRAND VALUATION IMPORTANT?

Brands often don’t have visibility into all spend or an aggregated view of their marketing effort. Brand Valuation provides concrete answers and helps your marketers plan and measure results more effectively. Brand Valuation provides actionable insights to increase efficiency, reduce unnecessary spend, and drive innovation.

BRAND VALUATION PROCESS

GATHER
FACTS

We gather and tag data in our tool based on objective, target audience, tactic and budget.

ANALYZE
DATA

We use our valuation to identify problem areas requiring improvement and we clarify what is working.

PROVIDE
DIRECTION

We walk you through the data and work with you to develop strategies to optimize.

ARE YOU READY TO SEE YOUR MARKETING MIX IN A WHOLE NEW LIGHT?

Contact us today for a demo of our valuation tool.

REQUEST DEMO