BRAND VALUATION

Drive Better Strategy and Outcomes

Today’s environment of tight budgets, high turnover, new competitors and tactics, shorter brand lifecycles, and other pressures have led companies to demand added value in every marketing tactic and campaign. To address this need, clients need to understand which marketing and communication efforts are most effectively driving brand objectives to determine where they should be focusing their digital marketing efforts.

BRAND VALUATION PROCESS

THE FACTS

Data gathering and tagging that provides clarity into where and how your budget is spent

You’ll know where every dollar is spent for every brand for every channel.

THE ANALYSIS

Your team’s analytics expertise + “The Facts” to identify opportunities for meaningful change

Your brand data combined with our valuation data so you can make the right investments.

THE INSIGHTS

A clear roadmap so you realize better strategies and outcomes

What good is a road without a clear map? The results give you a super clear path to move forward.

Hale Advisors’ brand valuation process examines what’s working well for brands vs. what needs to be changed. We examine where brand dollars are spent on marketing tactics and ask if this is where investments should continue. Brand valuation helps clients determine which channels are effectively driving brand objectives, how to optimize budgets, and where to uncover opportunities, either through existing execution and/or new channels and content.

SEE YOUR MARKETING MIX IN A WHOLE NEW LIGHT

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