DIGITAL
 COMPETENCY

WHAT IS DIGITAL COMPETENCY?

Digital competency includes learning and upskilling programs to help marketers better understand digital channels, programs and strategies. Beyond a solid foundation in all available digital channels, digital competency helps marketers understand the best way to use each channel and how to analyze the strength of each program so they can pivot quickly and address new challenges.



HOW MUCH DO YOUR MARKETERS KNOW ABOUT DIGITAL?

Digital competency is the foundation to any successful multi-channel marketing campaign. Deepened knowledge and understanding of digital empowers marketers to better manage agency partners, optimize existing programs and launch new ones. Digital competency ensures all marketers have the same base-level understanding and bolsters upper management knowledge.

TYPES OF PROGRAMS OFFERED:

  • In-person Workshops
  • Customized E-Learning
  • Field Trips
  • Lunch & Learns
  • Webinars
  • Special Events

EXAMPLES OF PAST PROGRAMS:

  • Understanding Social Media
  • Metrics & Analytics
  • SEO & SEM
  • Governance & Guidelines
  • Foundation in Digital Channels
  • Digital Programs for HCP Engagement

WANT TO SEE WHAT WE DO?

Watch three minutes of a comprehensive e-learning course on digital marketing strategy, SEO & Paid Search.

Interested in seeing another topic?
Contact us today for a demo.

(845) 383-1361
info@haleadvisors.com