DIGITAL
 COMPETENCY

Blended Learning Programs to Enhance Knowledge & Drive Innovation

The digital landscape is fluid and ever-changing. With new platforms emerging and existing channels shifting gears, it can be a headache to keep up with the changes. Our Digital Competency programs ensure your marketers have the right knowledge and skills to implement and optimize digital marketing strategies.

WHAT IS DIGITAL COMPETENCY?

Digital Competency includes learning and upskilling programs to help your marketers better understand digital channels, programs, and strategies. Our highly-engaging Digital Competency programs are tailored to the nuances and highly regulated nature of the life science industries. Beyond a solid foundation in digital channels, Digital Competency helps your marketers understand what channels to use, how to pivot quickly, and address new challenges.

WHY IS DIGITAL COMPETENCY IMPORTANT?

Digital Competency is the foundation to any successful multichannel marketing campaign. Deepened knowledge and understanding of digital empowers your marketers to better manage agency partners, optimize existing programs, and launch new ones. Digital Competency ensures all your marketers have the same base-level understandings of the digital space. After that foundation is established, your marketers can participate in more hands-on and personalized workshops and strategic planning exercises.

TYPES OF PROGRAMS OFFERED:

  • In-person Workshops
  • Customized E-Learning
  • Field Trips
  • Lunch & Learns
  • Webinars
  • Special Events

EXAMPLES OF PAST PROGRAMS:

  • Websites, Mobile and Apps
  • Social Media
  • Email and CRM
  • Paid Media
  • Metrics and Analytics
  • Search (SEO and SEM)

WANT TO SEE WHAT WE DO?

Watch three minutes of a comprehensive e-learning course on digital marketing strategy, SEO & Paid Search.

Interested in seeing another topic?
Contact us today for a demo.

(845) 383-1361
info@haleadvisors.com

“Hale Advisors provides us with the scalable resource support we need. They are agile and responsive and help us get to what we need much faster.”

Director, eStrategy,
CSL Behring