Beth Bengtson

Beth Bengtson
Co-founder and Principal
 

Beth, co-founder and principal of Hale Advisors, has more than 15 years of experience in healthcare, digital media, and interactive strategic communications, working on both agency and client sides for Fortune 500 and small clients alike. Her focus has been on helping clients evolve their organizations through a broad understanding of the impact of digital on their lives and thus business practices. Beyond her client work, Beth has taught college-level marketing and spoken at conferences and for clients on the topics of digital marketing and sustainability communications in the healthcare industry.

Prior to co-founding Hale Advisors, Beth worked with senior marketers within Centers of Excellence to evolve marketing practices in their organizations. This involved both brand-level work and portfolio-level projects focused on helping clients integrate digital into their marketing efforts. She also held the position of vice president of corporate social responsibility at imc2 where she led the firm’s efforts to explore ways that digital media could help clients achieve business objectives while generating a greater social and environmental impact. She brings her passion for facilitating change, her teaching skills, and an understanding of how to empower organizations to every engagement.

Beth’s work is strengthened by her energetic family (two boys, two dogs, and fortunately only one husband), involvement in her local community (both supporting women’s issues through the business and previously serving as vice president of the Kingston Farmers Market Board), and nature (a passionate outdoor enthusiast always willing to do active meetings outdoors). Beth holds an AAS in photography from the Fashion Institute of Technology, BS in management from Penn State University, and an MBA from Schiller International University – Paris, France and is certified in empowerment design and facilitation through the Empowerment Institute.

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