WHAT THE HALE?!

Blog Posts, Articles & Pharma News

 

Thoughts on Last Month’s SxSW

Thoughts on Last Month’s SxSW

      What can I say, SxSW is a big festival, complete with millions of gallons of complementary alcoholic...

Why Pharma Refuses to See Value in ‘Influence’

Why Pharma Refuses to See Value in ‘Influence’

All pharma marketers know how to use digital channels to best reach their audiences, right? And they know when to...

Drugmakers: Take a Note From P&G, and Generate Some Goodwill

Drugmakers: Take a Note From P&G, and Generate Some Goodwill

Not too long ago, at Digital Pharma East in Philadelphia, an amazing idea dawned upon me. This happened in the...

5 questions raised at the FDA’s off-label hearing

One physician believes that changing regulations to allow off-label communications would mean there is less of an incentive for drugmakers...

Allowing Off-Label Data Would Do More to Protect Public Health

Allowing Off-Label Data Would Do More to Protect Public Health

As we all know, there are a lot of products successfully prescribed for off-label use, including those used for pediatric...

Digital Excellence Crossword

Digital Excellence Crossword

Digital Pharma East this year was a success! If you have one of our postcards with the Digital Excellence crossword...

How Mobile Needs to Meet Customers’ Expectations

In the not too distant past, mobile was an optional marketing channel for pharma. That just isn’t the case anymore....

Hello, 2005? Would You Like your Innovation Team Back?

Hello, 2005? Would You Like your Innovation Team Back?

I recently flew back from England (and boy are my arms tired, har har). There, I attended Digital Pharma Europe...