(845) 383-1361

WHAT THE HALE?!

Blog Posts, Articles & Pharma News

Digital is the New Wild West, but These Three Things Will Never Change.

Last weekend I spent the better part of three days intermingling with some seriously awesome minds in marketing and technology...

SXSW 2018

Since it was my first time to attend SXSW, I took a lot of Zoe’s (2-time attendee and Hale Advisors...

Why Pharma Refuses to See Value in ‘Influence’

Why Pharma Refuses to See Value in ‘Influence’

All pharma marketers know how to use digital channels to best reach their audiences, right? And they know when to...

Drugmakers: Take a Note From P&G, and Generate Some Goodwill

Drugmakers: Take a Note From P&G, and Generate Some Goodwill

Not too long ago, at Digital Pharma East in Philadelphia, an amazing idea dawned upon me. This happened in the...

5 questions raised at the FDA’s off-label hearing

One physician believes that changing regulations to allow off-label communications would mean there is less of an incentive for drugmakers...

Allowing Off-Label Data Would Do More to Protect Public Health

Allowing Off-Label Data Would Do More to Protect Public Health

As we all know, there are a lot of products successfully prescribed for off-label use, including those used for pediatric...

Digital Excellence Crossword

Digital Excellence Crossword

Digital Pharma East this year was a success! If you have one of our postcards with the Digital Excellence crossword...

How Mobile Needs to Meet Customers’ Expectations

In the not too distant past, mobile was an optional marketing channel for pharma. That just isn’t the case anymore....