A lot of the time we see pharma ads that are melancholy. You know the ads I’m talking about. The ones that prey on your symptoms and pain. Some feature patient stories and struggles or even scare tactics. But these healthcare companies took a different route and used humor to promote their messages: 1....
On some paid search ads, you may notice more links below the description. These lower links are what Google refers to as “sitelinks.” These links are not guaranteed to display. However, when they do, they offer a simple way for searchers to click directly to specific content within your site....
Interactive features are great ways to engage your customers and could include polls, self-assessments, quizzes, interactive doctor discussion worksheets and educational tools. There are numerous opportunities to gather important feedback from your customers and provide educational content in a fun, interactive format. Here are five great examples: 1. Patient Poll...
It’s 2019. If technology is integrated into our daily lives when it comes to work, entertainment, and even social interactions, it shouldn’t come as a surprise that tech is also playing a major role in improving health outcomes. A 2018 study showed that 90% of Americans use digital health tools...
