Four Fantastic Unbranded Campaigns

Unbranded campaigns are great tools for disease-state education, creating condition awareness and empowering your patients. These multichannel campaigns can include websites, emails, community building with two-way dialogue on social media, DTC television ads and more. The following four campaigns really stood out to me.

1. #ActuallySheCan – Allergan

Unbranded Campaign: #ActuallySheCan - Allergan

This unbranded campaign encourages young women to find a work/life balance, practice personal development and provides career-building mentorship. Lightly tied to Allergan’s oral contraceptives, it empowers women to take control of their lives and bodies beyond just their sexual health.

2.  Keep Her Awesome – Lupin Pharmaceuticals

Unbranded Campaign: Keep Her Awesome - Lupin Pharmaceuticals

Keep Her Awesome personifies a women’s vagina and educates visitors about the signs and symptoms of bacterial vaginosis. In addition to providing patients a doctor discussion guide with checklists and questions, Keep Her Awesome also features an HCP targeted site with patient and practice tools.

3. Nature Calls – Avadel

Unbranded Campaign: Nature Calls - Avadel

This unbranded HCP website features a full-screen short video above the navigation menu. It showcases an array of statistics around the condition and colorful charts to drive these numbers home. In addition, it links to the NoctiviaÔ website with the “See a treatment option” call to action.

4. LIVE2THRIVE® – Allergan

Unbranded Campaign: LIVE2THRIVE® - Allergan

This program provides patients with cystic fibrosis and their caregivers support, co-pay assistance and rewards for joining the program. Rewards range from vitamins and supplements to electronics.  The unbranded program also provides high-calorie recipes and nutrition information.

Empower and Educate Your Customers 

Your customers are looking for encouragement and empowerment so they can have better discussions about their condition and treatment options with their healthcare providers. They want to be educated and better understand their symptoms and how to better manage side effects. Unbranded campaigns are fantastic tools for both. Do you have unbranded campaigns in place? If not, are you considering it?

Feeling inspired yet? I know I am.

If you liked this post check out: Is it Possible for Pharma to be Truly Patient-Centric?

Note: This article represents the unbiased opinion of the Hale Advisors team and is not representative of current or past clients or affiliation with these projects or campaigns. Imagery is from public sources and is owned by the associated organization.

Tina Niemynski
Tina has over 12 years’ experience in graphic and web design/development and animation and 5 years’ experience in digital strategy. She holds an A.S. in Advertising Design & Graphic Technology from SUNY Ulster, a B.A. in Graphic Design from SUNY College at Oneonta and an M.F.A in Media Design from Full Sail University.

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