TRAINING & UPSKILLING FOR TEAM READINESS

Marketing Governance Fundamentals

 

Create a foundation for marketing excellence and omnichannel readiness with upskilling on Marketing Governance Fundamentals. Choose self-serve eModules or bring teams together for live or recorded webinars.

Audience: Marketing, Agencies, MLR, Marketing Operations, Leadership

Fundamentals of Claims

Streamline promotional review

Learn to apply key concepts:

  • Explicit vs. implied
  • Labeling
  • Substantial evidence
  • Fair balance

Fundamentals of Modular Content

Prepare commercial for modular

Gain a working knowledge of:

  • Core definitions
  • Module development
  • Business rules
  • Templates
  • Claims & components libraries

Fundamentals of CFL

Drive CFL compliant promotions

Gain a working knowledge of:

  • FDA’s three factors
  • CFL communications
  • Evidentiary support
  • CFL best practices

Hale Advisors has a catalog of trainings ready for light customization, starting at $25,000.