What We Do
Moving Your Digital Marketing Forward
Our Core Services
The right structures drive more and better digital marketing.
No one ever said governance was sexy – but it’s the backbone of everything you do. And your marketing potential is endless when you have a strong foundation. With the proper governance, you’ll see better outcomes across all of your initiatives. You’ll have consistent processes and procedures. Not to mention, your promotional review team will love you!
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- Increases speed to market
- Ensures executional consistency
- Improves operational efficiency
- Minimizes liability and risk
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- Need to establish organizational oversight for digital marketing
- Want to scale innovative digital channels and programs
- Moving away from a CoE model and giving your marketers autonomy in digital
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- Board structure and operating procedures
- Digital channel, platform, and asset guidance
- Roadmap for developing digital channel communications
Clear roadmaps help lead you to digital excellence.
Guidelines, a natural extension of governance, don’t tell you what to do. And they aren’t about messaging or creative or even which channel to use. Guidelines simply tell you how to use each channel, platform, or asset so that your marketers are all working from the same page, literally.
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- Establish scalable processes to develop digital communications
- Streamline the promotional review process for digital programs
- Reduce exposure to liability and develop consistency
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- A team member new to digital marketing or new to the organization
- Outdated or unused existing guidelines
- New channels with no established procedures
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- Employee use of social media
- Digital channel, platform, and asset guidance
- Content management workflow
- Employee use of social media
- Marketing automation standards
- Process Documents
- Operating Procedures
- Style Guides
Upskilling improves digital marketing acumen.
If your stakeholders don’t know enough about digital to understand the “why” behind a digital strategy or tactic, you’re not alone. Our training not only helps your teams understand each channel, platform, and asset you plan to use but also why they’re important.
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- Team members new to digital marketing
- Internal teams don’t understand why digital is important
- New channels or programs that need to be used more effectively
- Need quicker regulatory and legal approvals
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- Social media
- Online advertising
- Omnichannel Marketing
- Email & CRM
- Emerging technology
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- Webinars
- E-Learning
- Lunch-n-Learns
- Strategy Workshops
- Innovation Competitions
- Podcasts
- Off-Campus Fieldtrips
Clear communication drives change.
Just because you build it, doesn’t mean they’ll come. You’ve invested valuable time and money to help improve your organization. Whether it’s governance, guidelines, or training, you need to drive adoption. We develop communications to support change and circulate important news and resources.
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- Protecting your investment by getting stakeholder buy-in
- Reinforcing building a stronger company culture
- Ensuring your business keeps moving forward
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- Launching new resources or company messages
- Implementing organizational change management program
- Low awareness of programs
- Strained resources to pull through and fight apathy
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- Email & Internal Newsletters
- Intranet Set-Up & Maintenance
- Video Conferences
- Employee Recognition Events
- Contests & Engagement Incentives
Asking the right questions keeps goals aligned.
You don’t come to Hale looking for a yes-man. Unlike a traditional agency, we always start by asking – why? Our approach to brand planning is holistic and precise. This thinking has built deep trust with many long term partners.
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- Comprehensive insights across all digital marketing channels
- Benchmarking against industry approaches to remain competitive
- Clear direction on where to optimize to protect your investment
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- Before launching a new program
- Refreshing an existing program
- Need a deeper understanding of campaign performance
- Building a multichannel or omnichannel presence
- Understanding your customers
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- Data Analytics
- Competitive Benchmarking
- Research & Planning
- Media Strategy
- Social Listening
- Content Calendar Development
- Social Media Strategy & Management
Integration with media delivers better results.
Our approach integrates content, media and creative strategies to ensure your projects are executed to be most effective and meet your goals. Our work spans across all types of creative deliverables. Need to refresh your website? Is your social media not performing well? Is your content lackluster? We’ve got your back.
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- Always get the A team, not the B team
- Affordable alternative to big agencies
- Keep your partners focused on existing tactics
- Consultant-first mindset
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- Looking to test or pilot a channel or campaign
- No or few products on the market
- Preparing for a new product launch
- No internal creative group for internal comms.
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- Brand Identity & Logo Design
- Graphic Design (print & digital)
- Content Development and Copywriting
- Website Design & Development
- Social Media Creative Design
- Social Media Management, Posting and Buying
- Content Calendar Development and Management
- Video Shooting and Editing
- Animation
- Presentation Design
- Email Design & Development