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Zoe Dunn illustrates common “excuses” faced in pharma marketing in an interactive video that will make you literally LOL.
I recently flew back from England (and boy are my arms tired, har har). There, I attended Digital Pharma Europe...
Do I have a hot new app for you! No, it’s not a pill reminder or a physician/patient discussion tool...
There are certain catchphrases that float around the pharmaceutical marketing community that become the “term du jour.” NPP (non-personal promotion)...
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