ZOE DUNN

Zoe, President & CEO of Hale Advisors, is a digital marketing and communications specialist with more than 20 years of experience in the healthcare, pharmaceutical, and consumer products industries, driving results for clients’ business through multi-channel strategies. Prior to co-founding Hale Advisors, Zoe helped build Sapient’s North America Healthcare team, developed numerous knowledge management events focused on digital, social, and mobile for the healthcare industry, and worked on both the agency and commercial marketing sides of the pharmaceutical industry.

Zoe is the co-chairperson of the Digital Pharma West conferences and regularly speaks at pharmaceutical and healthcare conferences about organizational readiness in multichannel marketing, including social media, traditional digital, mobile, and emerging platforms. She is a featured author on the subject of social media and marketing in “Using Social Media in FDA-Regulated Industries: The Essential Guide,” published by the Food and Drug Law Institute. She also publishes regularly in industry publications, including Medical Marketing & Media (MM&M), PM360, and pharmaphorum.

Zoe holds a BA from the University of Vermont and is very active helping to empower women in her local community to make healthy choices. When not off speaking or driving change, Zoe is a passionate skier who makes an annual pilgrimage to Alta, Utah to visit the snow gods with her family (husband and two daughters). Otherwise she can be found watching the Food Network to get ideas for her next family meal or doing something energetic and outdoors with her family in the New York Hudson Valley.