President & CEO


Zoe is our President & CEO here at Hale Advisors. She is a digital marketing and communications expert with more than 20 years of experience in the healthcare, pharmaceutical, and consumer products industries. She is exceptionally talented in driving results for clients’ business through multi-channel strategies. Prior to co-founding Hale Advisors, Zoe helped build Sapient’s North America Healthcare team, developed numerous knowledge management events focused on digital, social, and mobile for the healthcare industry. She has worked on both the agency and commercial marketing sides of the pharmaceutical industry.


Zoe is the co-chairperson of the Digital Pharma West conferences and regularly speaks at pharmaceutical and healthcare conferences about organizational readiness in multichannel marketing, including social media, traditional digital, mobile, and emerging platforms. She is a featured author on the subject of social media and marketing in “Using Social Media in FDA-Regulated Industries: The Essential Guide,” published by the Food and Drug Law Institute. She also publishes regularly in industry publications, including Medical Marketing & Media (MM&M), PM360, and pharmaphorum.


She is very active helping to empower women in her local community to make healthy choices. When not off speaking or driving change, Zoe is a passionate skier who makes an annual pilgrimage to Alta, Utah to visit the snow gods with her family (husband and two daughters). Otherwise she can be found watching the Food Network to get ideas for her next family meal or doing something energetic and outdoors with her family in the New York Hudson Valley.

  • Zoe is a very strategic and smart marketing expert - she's always abreast of the latest best practices and has developed an outstanding reputation as a thought leader focused on digital and social marketing. She's focused on results, highly analytical and also delightful to work with!
    Hensley EvansZS Associates
  • Zoe is a special and rare quantity. You would be hard pressed to find someone with the same depth of pharma and interactive background anywhere. Zoe is nothing less than a delight to work with. Colleagues and clients value her intelligence, domain knowledge and naturally gravitate to her effervescent charm. I would jump at the chance in a heartbeat to work alongside Zoe again some day.
    David DomitrovicVerticalScope, Inc.
  • Zoe has been a great business partner over the years and has helped bring several projects to fruition. She's quite savvy with getting things accomplished in a very complicated environment and is delightful to work with. I look forward to the next opportunity to work with her.


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