OUR TEAM: ZOE DUNN


ZOE 
DUNN
President & CEO

           

Zoe is our President & CEO here at Hale Advisors. She is a digital marketing and communications expert with more than 20 years of experience in the healthcare, pharmaceutical, and consumer products industries. She is exceptionally talented in driving results for clients’ business through multi-channel strategies. Prior to co-founding Hale Advisors, Zoe helped build Sapient’s North America Healthcare team, developed numerous knowledge management events focused on digital, social, and mobile for the healthcare industry. She has worked on both the agency and commercial marketing sides of the pharmaceutical industry.

BACKGROUND & EDUCATION

Zoe is the co-chairperson of the Digital Pharma West conferences and regularly speaks at pharmaceutical and healthcare conferences about organizational readiness in multichannel marketing, including social media, traditional digital, mobile, and emerging platforms. She is a featured author on the subject of social media and marketing in “Using Social Media in FDA-Regulated Industries: The Essential Guide,” published by the Food and Drug Law Institute. She also publishes regularly in industry publications, including Medical Marketing & Media (MM&M), PM360, and pharmaphorum.

HOBBIES & PERSONAL LIFE

She is very active helping to empower women in her local community to make healthy choices. When not off speaking or driving change, Zoe is a passionate skier who makes an annual pilgrimage to Alta, Utah to visit the snow gods with her family (husband and two daughters). Otherwise she can be found watching the Food Network to get ideas for her next family meal or doing something energetic and outdoors with her family in the New York Hudson Valley.

  • Zoe is a very strategic and smart marketing expert - she's always abreast of the latest best practices and has developed an outstanding reputation as a thought leader focused on digital and social marketing. She's focused on results, highly analytical and also delightful to work with!
    Hensley EvansZS Associates
  • Zoe is a special and rare quantity. You would be hard pressed to find someone with the same depth of pharma and interactive background anywhere. Zoe is nothing less than a delight to work with. Colleagues and clients value her intelligence, domain knowledge and naturally gravitate to her effervescent charm. I would jump at the chance in a heartbeat to work alongside Zoe again some day.
    David DomitrovicVerticalScope, Inc.
  • Zoe has been a great business partner over the years and has helped bring several projects to fruition. She's quite savvy with getting things accomplished in a very complicated environment and is delightful to work with. I look forward to the next opportunity to work with her.

BLOG POSTS

SXSW 2019: Business Value of Design, Curiosity & Audio Branding

My second time visiting South by Southwest (SXSW) was once again an incredible experience. There is no energy like that of Austin during this annual event. The streets were swarming with people eager to learn and network. The convention center was full of trade show vendors from industries ranging from...

mHealth: Hope or hype? What should Pharma expect?

What is mHealth? It’s a group of technology offerings that include wearables, apps, and medical devices that connect to your phone or any mobile or wireless device that enhances personal health. I’m sure most of you reading this have had some experience with wearables. Perhaps you use them to tell...

Is pharma missing its social media moment?

Here’s a snippet of a conversation I had about seven years ago with a particularly nervous promotional review team that was considering the value of developing a presence on Twitter: “If we create a profile and all these people follow us, and all these people post adverse events, how will...

Athletes & Dietary Supplements: Where’s the Regulation?

It’s no question that steroid use and doping is a major problem in professional and college sports. In the 2018 preseason the NFL had 14 performance enhancing drugs (PED) related suspensions. The MLB had four such suspensions the most prominent being 8x MLB All-Star Robinson Cano. However, none of these...