Our Team

As the daughter of a Pharmacist and an Entrepreneur, one could say I love the drug business. I’m an industry veteran with more than 20 years of experience in healthcare, pharmaceutical, and consumer products and incredibly passionate about delivering results, leading an all-star team, and helping those in need.

I get excited about using my experience to bring strategic guidance and practical solutions that lead clients through the challenges of an ever-changing, always challenging, highly regulated industry. I also love sharing my subject matter expertise on digital marketing strategy on stage.

Prior to co-founding Hale Advisors in 2011, I helped build Sapient’s NA healthcare team, developed numerous knowledge management events focused on digital, social and mobile for the healthcare industry, and worked on both the agency and commercial marketing sides of the pharmaceutical industry.

When I’m not working, I enjoy being a mom and stepmom, hiking and biking through the Hudson Valley and Adirondacks, and skiing the big mountains out west.

I have spent 20 years in Digital Marketing and have never been bored. Digital is exciting as it is always changing – digital upskilling keeps your team up to date. The fact that digital is constantly evolving makes our upskilling and trainings so fun to deliver.

You only have one try to make a great first impression. Marketers need to be prepared to deliver what your customers want and not what you think they want. The saying “if you build it, they will come” has a caveat – you need marketing, good and engaging marketing, to drive your business forward. We give your teams the tools to succeed through competency programs and guidance.

I enjoy working with a lot of different people – marketing, legal, regulatory, privacy, strategy – and pulling everyone’s considerations together. I like to think I’m a good problem solver and I really enjoy working with a range of people to craft the right solutions. It’s all about teamwork and building a masterpiece with your partners.

And you can’t talk about teamwork without tipping your hat off to our team here at Hale. Our people are truly great and it’s such a pleasant place to work - the physical environment is beautiful yes, but also the company culture. It’s a great atmosphere.

Outside of work, I enjoy being outdoors - hiking, biking, etc. and being on the water. I have at least a dozen children’s books memorized. Sometimes I'll do it when I’m bored just to challenge myself. I also rhyme all the time (and that rhymes – so you know it’s true!).

Throughout my career I’ve worked with teams in both large and small companies, driving institutional change to not only address new trends in culture and technology but to meet evolving customer expectations. As a former international business reporter, I know how to craft messages and develop stories that not just provide useful information, but that resonate and motivate audiences.

I have extensive experience using a wide range of tactics to reach, engage, and influence people. My work socializes new ideas and messages and encourages behavioral change that can impact business results.

I'm a strong believer in the role of a strong news media to a free and open society and continue to write and contribute content to help inform and educate the public.

I believe that project and process management are vital keys to an organization’s success. I’ve actually been called a project and process management “guru.”

I am the organizer. I am the scheduler. I keep people and projects moving forward and on track. Do I like it when jobs stay on track? I sure do! But we know that isn’t always the case. If things go off the rails, I will get the right information out to people or get the right people on a call to discuss next steps. I’ll rally the troops, work out a new timeline -- you get the idea! I will troubleshoot any problems, big or small and come up with a plan to get things moving again. And, I do it all with a smile and a good sense of humor! It’s what I do, it’s what I do best, and what I’ve been doing for 20+ years in the field of direct marketing.

My favorite part of my job is collaborating with my clients. We connect strategically, bringing ideas to life and change to the forefront. We are living in a time where the only thing constant is change. Helping communicate change effectively is just one of the things I bring to the table. I also manage various brand identities across multiple social platforms and help brands create a tailored approach to reaching their audience. Social media is now a part of our daily lives and with the right social strategy and approach, the opportunities are endless.

I have a passion for all things marketing. Marketing is always changing and new challenges make what I do fascinating. With every new challenge comes the possibility for endless solutions and who doesn’t love a good solution?! I love looking at a brand’s marketing and social strategy and bringing new ideas to the table from all angles.

I have a deep appreciation for the creative and analytical side of marketing and bringing that perspective to our clients. I have worked across many industries to help clients optimize their marketing efforts and campaigns to reach their target audiences.

When I am not working, I am probably baking. I have mastered the perfect vanilla French macaron and a delicious bacon scallion parmesan scone. I also love being outdoors and exploring the beautiful Hudson Valley.

Transforming concepts and ideas into a unique message that the world can see is one of my favorite things about marketing. The digital marketing world is a fast-paced, ever-changing field that challenges me daily. There is always something new for me to learn and build upon. I have a creative mindset and I am always looking at things from different perspectives. I take pride in every project I work on and ensure that I am completing it to its full ability plus one.

Outside of work I enjoy coaching field hockey and lacros se for all ages. I spend my winters developing my newfound love for snowboarding. My favorite quote is "Enjoy the little things in life, for one day you may look back and realize they were the big things." - Robert Bault. One thing that is on my bucket list is to travel to Italy one day. If Covid-19 was gone tomorrow, the first thing I would do is hug my Grandmother.