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No one ever said governance was sexy – but it’s the blueprint for everything you do. And your marketing potential is endless when you have the right guardrails in place.


With good marketing governance and change management in place, life sciences companies can assure organizational readiness for marketing transformation and innovations such as omnichannel marketing, modular content at scale, and marketing automation.


  • Governance Board Strategy & Structure
  • Governance Processes & Workflows
  • Marketing SOPs, Policies, & Guidelines
  • Change Management
  • Internal Communications
  • Upskilling, Training, & Onboarding
  • Governance Board Structures
  • Processes/Workflows
  • Guideline Development
  • Change Management
  • Internal Communications
  • Digital Upskilling
  • Training for Promotional Reviewers
  • Audit Process Documents
Marketing governance helps you get ahead of your competitors and be first in line for customers’ attention. The results?
Better outcomes across programs, budgets, and the company.

Lindsay Acrish, Account Manager



Assessment & Recommended Approach

Gather, review, and assess existing governance, including all guidelines, policies, accountabilities, and decision-making authority.


Develop a marketing governance structure, standards, and processes that can be scaled to drive consistent marketing activation enterprise-wide.

Change Management

Support the newly established framework via communications and training such as workshops, intranet communications, custom e-learning modules, or a blended learning environment.

Hale Advisors excels at helping to get senior leader buy-in on complex topics like governance.


– AVP, Communications & Digital Innovation

Hale Advisors’ depth of expertise in governance allowed us to get started quickly, while also having the flexibility to adapt the programs to fit the unique requirements of our organization.


–  Sr. Director, CF Global Marketing

The Hale Advisors team took typically boring work – training materials – and creatively brought it to life.


– Lead, Digital Operations Global Public Affairs